Assignment 8 - Digital Storytelling

Review these sites:
The Elements of Digital Storytelling

The Digital Clubhouse Network
Memory’s Voice-A Guide to Digital Storytelling
Video Guide
Storyboarding

In the My eCoach discussion Board critically analyze at least one TV commercial.

  1. What is the “high concept?”
  2. Who is the target audience? What visual images were used?
  3. What was the timing/pacing of the video?
  4. How long was each image on the screen?
  5. What was the emotional appeal?
  6. How were camera angle, music, voice over, dialog used to heighten the impact of the video clip?
  7. What have your learned (one or two key points) about digital storytelling that will help you create a powerful short digital video.

Respond to two other people’s postings and offer ideas and suggestions.


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